BB&T Agrees to Naming Rights Deal For Atlanta Tennis Championships
The Atlanta ATP World Tour event has a new title sponsor in BB&T and the tournament is now called the BB&T Atlanta Open.
The BB&T Atlanta Open will be held at Atlantic Station July 14-22 and is the first men’s event in the Emirates Airline US Open Series.
The player field is slated to include former world No. 1 Andy Roddick, current world No. 11 John Isner, young rising American star Jack Sock and an international contingent including current world No. 17 Kei Nishikori, Japan’s highest ranking male player in the Open Era, and current world No. 32 Kevin Anderson of South Africa.
The partnership terms are for a minimum of three years and include official sponsorship of the USTA Southern Section, which represents approximately 25 percent of the national USTA membership.
A study by the Atlanta Convention and Visitors Bureau estimates the BB&T Atlanta Open economic impact on the city to exceed $10.3 million. The tournament is broadcast nationally on ESPN2 and the Tennis Channel, as well as globally via several international broadcasters.
American Mardy Fish, a top 10 ATP World Tour player, has won the last two Atlanta tournaments facing Isner in the final both times. The tournament has also featured collegiate players from Georgia, Georgia Tech and Georgia State.
Last month, Isner, the former University of Georgia star, became the first American to beat the world's No. 1 player since 2008 in an electric three-set victory over Novak Djokovic at Indian Wells, Calif.
Weeklong tickets are available at www.bbtatlantaopen.com. Individual tickets will be available after May 1.