Diane Pfeifer is a woman of many talents. Over the year, she's been a musician and songwriter, a chemist and a voiceover actress, but then she got the idea to start writing cookbooks. Now she's published five cookbooks and is the owner of Grits Bits, a business with a big Buckhead presence that sells snack biscuits baked with grits.
Q: How did you decide to get into the business of food after being in so many other fields?
A: I had come from songwriting and song publishing and I had the idea on a blind date to write a popcorn cookbook. And when nobody would publish it, I just said I'll do it myself. I don't think I even knew, really, what it meant, but the next thing you know, I was publishing a book and the first TV show I got on was "Regis and Kathie Lee." It's quite a wild journey.
Q: How and when did Grits Bits get started?
A: Grits Bits got started—I think they've been out probably about 12 years. It really started from doing shows, different gift shows and things. Ladies would say “Honey, I have your book, I want something I can open up and eat.” I had written the “Gone with the Grits” cookbook and [Grits Bits] was actually in response to people saying they wanted something they could open up and eat with grits in it.
Q: What is your favorite part of Grits Bits?
A: Two things: I love to do shows. I like to, you know, stand there and sample things...I really do like doing the shows and meeting people because I work alone otherwise and I get kind of isolated. So, that's fun, but what has really been fun is that I've been doing a lot of corporate and bridal gift sets. I've been inventing all these different things, so that's fun. Some people want a Coke in it, some people want pickled okra, and every new set is sort of like a new product. Matching the ribbons and all that—I have fun with that. It sounds goofy but it kind of makes you feel like everything's new, whether you've brought out a new product or something, every combination is like something new and different.
Q: What Grits Bits products do you like the most?
Q: How was your experience at the Flavor of Georgia contest?
A: Governor Deal gave us this big award and that's really exciting. It was really fun. We met a lot of interesting people. For the judges, they really kind of ran the gamut of chefs to just various people in different parts of the food industry, and it was very exciting. I really felt very honored because there were a lot of fabulous products there.
Q: Where can you buy Grits Bits?
A: We're really very boutique-y. We're at the Atlanta History Center, Tennille and Company and Erika Reade in Buckhead. I do not do grocery, so it's kind of more touristy and gifting places. You can go to our website and e-mail me and I can tell you what's the closest retailer.
Grits Bits can also be purchased online. Check out the schedule of upcoming shows and events, too.