On Monday, Piedmont Healthcare will launch a system-wide rebranding campaign that will be visible in communities served by all Piedmont Healthcare entities, including five hospitals located in , Fayetteville, Jasper, Newnan and Stockbridge; 50 physician offices; and 25 Piedmont Heart Institute clinics across North Georgia.
For 36 years, the Piedmont logo has included a cross representing the 1957 footprint of the health system’s flagship hospital, Piedmont Atlanta Hospital, which turns 107 on August 5, 2012.
"The Piedmont brand has always stood for healthcare excellence,” said Matt Gove, chief marketing officer of Piedmont Healthcare. “We put patients first and strive each day to deliver medical expertise with compassion and excellent service. That will never change. But, we’ve evolved from one hospital into a comprehensive system of care. It's time to elevate how we communicate the spirit of Piedmont Healthcare with an updated look.”
Piedmont’s new look and tag line, “It’s time to get better,” is a culmination of two years of research and will be communicated through many mediums including billboards, television and MARTA buses.
“Our research shows the tagline means different things to different people,” Gove explained. “To some, it means: I need to get better or healthier, and Piedmont can help me do that. To others, it means, Piedmont is better – better doctors, better locations, better continuity of care, better connections to my community. And when I need healthcare, that’s where I should go.”
Internally, Gove added, the new tagline inspires the physicians, nurses, other medical professionals and administrators to always hold themselves to a higher standard and strive to do better each and every day.
To view the Piedmont’s new logo and rebranding campaign, visit Piedmont Healthcare on Facebook.