Buckhead Marketing Strategy, Creative Agency Names Searcy as VP

Elizabeth Searcy has been appointed as vice president of Sparks Grove, a Buckhead-based marketing strategy and creative agency. 

She will be responsible for the acquisition and development of target accounts and will lead complex client engagements from strategy to delivery.

Searcy has more than 15 years of marketing experience and a consistent track-record of driving positive and profitable results for clients through creative and strategic thinking, according to the company's release today.

“We are delighted to welcome Elizabeth to Sparks Grove. She is a creative problem solver and will use her broad experience to make an immediate impact on our clients. Her addition to our team combines senior level client expertise with world class agency and consulting capabilities,” said Minsoo Pak, Sparks Grove chief creative officer. “Elizabeth will contribute to the overall growth of the agency’s business and drive tangible results for our clients.”

Sparks Grove headquarters are located in the Terminus buildings in Buckhead, according to the release from the company's public relations firm.

Prior to joining Sparks Grove, Searcy worked with several growth stage companies, as well as notable Fortune 500 companies, leading a number of global and industry-recognized branding and marketing activities.

Searcy is a graduate of Florida State University and holds an MBA in Marketing from Goizueta Business School at Emory University in Atlanta, Ga.

A division of North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges.