Kids II Moves Global Headquarters to Buckhead

Expanding company makes products for babies, toddlers

Buckhead gained an expanding global business earlier this year when Kids II moved its headquarters from Alpharetta to the Terminus 200 building.

The company, which makes products for infants and toddlers, recently opened its newest office in Johannesburg, South Africa, pushing its reach to more than 70 countries. Kids II occupies four floors at the Terminus building, along with a soon-to-be open street-level showroom for retailers, giving it 100,000 square feet at the Cousins Properties site.

“There’s quite a bit going on here,” director of corporate communications Tara King said in conducting a recent tour of the company’s headquarters, where she said creativity and innovation are encouraged. The company’s Atlanta employees do such work as product design, support and marketing. Ryan Gunnigle is its president and CEO.

With bright colored walls, polished hardwood floors, a food area and recreational equipment such as a huge slide, a pinball machine and a Ping Pong table, the offices have the ambience of an ultra-cool school campus. Sunlight flows through the big windows, which give views of the Buckhead skyline and such landmarks as Stone Mountain and Kennesaw Mountain.

Over the last five years, the company has experienced 20 percent annual growth in sales and employees, King said. The company plans to fill at least 50 positions in 2012, adding to nearly 400 worldwide employees — 230 of whom are in Atlanta.

The privately held company’s seven brands include Bright Starts, Baby Einstein, Comfort & Harmony, InGenuity, Taggies and Rhino Toys. It also contracts to make Disney-brand merchandise. With 400 products, the company launches an average of 125 new ones a year, King said.

“We compete with companies like Fisher Price,” she said.

The 40-year-old company’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa, according to a news release.


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