Business & Tech

Lily Pulitzer Opens Thursday In Phipps

The store has its first location in metro Atlanta.



Lilly Pulitzer is opening its Phipps Plaza location today.

WhatNowAtlanta is reporting that the Palm Beach-inspired lifestyle brand has a 2,600-square-foot location in the complex.

The store will feature all of the brand’s categories including women’s, men’s and children’s collections as well as gifts and accessories including bags, shoes, jewelry, and eyewear.

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A press release announcing the opening said that Lilly Pulitzer’s interior is inspired by the colors and charm of Palm Beach, showcasing the brand’s playful print designs and resort town heritage.

“When was the last time you walked into a store and saw rays of glitter sunshine shooting across the ceiling, giant fortune cookies telling your fortune or chandeliers swinging from the ceiling…maybe a monkey or two?,” Jane Schoenborn, Lilly Pulitzer’s fashion director, said in the release.

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With the Atlanta location, the Lilly Pulitzer brand is now available to more than 200 markets nationwide.


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