Prince Global Sports, a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel, is relocating its corporate headquarters from Bordentown, N.J. to Buckhead, and is reportedly finalizing a lease agreement to move into commercial property in the area.
In a press release, executives at Prince hailed Atlanta, home to the largest city tennis league in the world with more than 80,000 members of the Atlanta Lawn Tennis Association (ALTA), as a natural choice for its headquarters.
“As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams,” Prince CEO Mike Ballardie said in the release. “Atlanta has a thriving tennis community ... making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta’s location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company.”
Atlanta Mayor Kasim Reed championed the move to Atlanta, too. “I am thrilled that Prince Global Sports has chosen Atlanta for their corporate headquarters and pleased to welcome them to Buckhead,” Reed said in the release.
which is owned by Waitt Company of Omaha, Neb., has several of the world’s top
players promoting the Prince brand.
In tennis they include David Ferrer, John Isner, doubles team Bob and Mike Bryan, Daniela Hantuchova and reigning Wimbledon champion Marion Bartoli. Ballardie anticipates several of their top tennis players will be in town for the BB&T Atlanta Open this July at Midtown’s Atlantic Station.
He noted the company looks to host special events in conjunction with this summer’s tournament.
Ballardie said the company is relocating its product research, development and player servicing activities to the IMG Academy in Florida, alongside the recently opened Prince Innovation Center.