Bank survey a ‘win’ for early Decatur customer

Client feedback affirms bank’s ‘fanatical’ approach to service

Decatur’s Charlotte Pfeiffer won a $100 Buckhead Life Restaurant Group gift certificate from Private Bank of Buckhead. She and her husband Pete are customers of the bank’s Decatur location, Private Bank of Decatur. The bank held a drawing from among respondents to its 2013 client satisfaction survey, which was tallied last month.

“I am heartened that so many clients responded and gave us high overall satisfaction, and 98 percent of those say we made it easy to become a client,” says the bank’s President, CEO & Chairman Charlie Crawford. “Ninety-two percent say they feel we know them and their special banking needs and preferences. Too, as in years past, they continue to rank service, safety/soundness and technology as important parts of their banking partnership with us.”

In keeping, survey results indicated that technology seems to lead the pack in terms of the services clients most often use. “Of course, one reason our market-leading technology is so good: The people behind it and the tailored human support you get for it if needed,” Crawford says. “Our goal starting out over seven years ago was to provide fanatical service; we maintain that by listening to clients daily, but also by systematizing feedback –through methods like these periodic surveys.”

Judy Turner, who is President of Private Bank of Decatur adds, “I am glad that our friend and customer Charlotte and so many others saw fit to respond to our request for feedback. We opened Charlotte and Pete’s account before we actually opened our physical location here in Decatur, so they’ve been with us from the start – and before. I appreciate the confidence, especially in our team members, some of whom Charlotte mentioned by name in her response.”

Whether it’s checking, savings, online banking technology, business lending or mortgages, Crawford says, “we believe all clients should benefit from the heightened level of service other banks reserve for a certain few. That’s what the ‘private’ in our name signifies: We don’t send just certain clients to a private banking department with heightened offerings – we’re bringing all of our clients the service, options and technology they value. If anyone out there doesn’t love their bank, I hope you’ll consider us.”

Private Bank of Buckhead (www.PrivateBankOfBuckhead.com) is located in Piedmont Center (Building Three). The Private Bank of Decatur division (www.PrivateBankOfDecatur.com) is located at 150 East Ponce de Leon Avenue in Decatur, at the corner of Ponce and Church Street. Private Mortgage Solutions, the bank’s dedicated mortgage division, which was recently relaunched and greatly expanded, is represented in both the Buckhead and Decatur locations, as is the bank’s Preferred Lender SBA division.