Social Media in the Crucible: How to Determine if it’s Measuring Up
Presented by Nick Ayres, leader of the global social marketing team for Intercontinental Hotels Group (IHG)
At a time when budgets are strained and results are demanded, having a social media presence is no longer enough. How can you make social media work harder? How can you know if it’s pulling its weight?
Get the answers from Nick Ayres in his presentation to IABC/Atlanta. A frequent presenter at social media forums around the world, Nick will share case studies and best practices on –
- Evaluating the social media investment
- Quantifying results
- Documenting the outcomes
If you’re interested in stepping up the strategic performance of your social media program, attend this program and be a part of the discussion!
About our speaker:
Nick Ayres leads the global social marketing team for Intercontinental Hotels Group (IHG), the largest hotel company in the world by number of rooms with more than 650,000 rooms and over 4,400 hotels across 100 countries.
Prior to joining IHG, Nick spent nearly five years with The Home Depot, the world's largest home improvement specialty retailer with over 2,000 retail stores in the United States, Canada, Mexico and China. While at The Home Depot, Nick helped develop and drive their overall strategic approach to social media down through the business to multiple stakeholders including customer care, PR, marketing and eCommerce.
Nick also spent time in several other marketing functions throughout The Home Depot including interactive marketing, brand management for The Home Depot's proprietary brands as well as new product development & strategic initiatives for their Financial Services group.
Nick holds a MBA with a focus on marketing and entrepreneurship from the Georgia Institute of Technology (Atlanta, Georgia) and a BS in Business Administration from Emporia State University (Emporia, Kansas).
You can catch him on Twitter at @nickjayres.