Crisis Never Takes a Holiday
What Communicators Need to Know
About Being Prepared
The news media does not let the facts get in the way of a “juicy” story, as crisis pros Joan Cear and Debra Berliner of Kellen Communications have found in their many years of crisis communication experience. When Dr. Oz aired a segment recently about arsenic in apple juice, and Consumer Reports ran subsequent articles, Juice Products Association’s communications team at Kellen had to respond.
Learn from two of New York's finest crisis pros on the key steps that can be taken to help you prepare for, respond to, and recover from a crisis situation. They will explore case studies and the critical role of effective communications, including using social media, to turn around the court of public opinion.