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Crisis Never Takes a Holiday | IABC Professional Development Series
Crisis Never Takes a Holiday
What Communicators Need to Know
About Being Prepared
The news media does not let the facts get in the way of a “juicy” story, as crisis pros Joan Cear and Debra Berliner of Kellen Communications have found in their many years of crisis communication experience. When Dr. Oz aired a segment recently about arsenic in apple juice, and Consumer Reports ran subsequent articles, Juice Products Association’s communications team at Kellen had to respond.
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Learn from two of New York's finest crisis pros on the key steps that can be taken to help you prepare for, respond to, and recover from a crisis situation. They will explore case studies and the critical role of effective communications, including using social media, to turn around the court of public opinion.