Restoration Hardware Signs Lease for ESPN Zone Space
Change marks strategy shift.
Restoration Hardware will build a flagship store in the former ESPN Zone site at 3030 Peachtree Road. The lease agreement underscores the shift in vision that Atlanta businessman Peter Blum has for the property, which had been a core part of Buckhead's party district image of the late 1990s and early 2000s. It explains why he opted not to renew the lease with the Cheesecake Factory restaurant chain at 3024 Peachtree Road, which sought another longterm agreement. “Restoration Hardware plans to build an iconic flagship store at 3030 Peachtree Road across the street from Oliver McMillan’s Buckhead Atlanta," Blum, who is managing partner of 3024 Peachtree LLP and 3030 Peachtree LLP, said in a statement. "Given the new development, we wanted …
