Mercedes-Benz GM Shares Thoughts on Technology Award

Mercedes-Benz of Buckhead was one of two local companies to win a 2013 Excalibur Award last week at a Technology Association of Georgia special ceremony, and this week General Manager Paul Tully shared his company's pleasure with the win.

"We were very happy to win," in the mid-sized category, Mercedes-Benz of Buckhead General Manager Paul Tully said in a phone interview this week.

Selling cars is a BTC effort (business to customer), Tully said. So the business has to be more "touch feely" with those customers.

Using My Dealer Lots, with the RFID (radio frequency identification) system identifying customers' vehicles coming into the service lane, allows the dealership to personalize the relationship with those customers the minute they arrive. The customer's name is immediately displayed on screens in the service area and throughout the dealership.

While Mercedes-Benz is 125 years old, the Mercedes-Benz of Buckhead dealership has only been around for 10 years, Tully said. They've tried many ideas to offer improved customer service, and this one really works, he said.

The Annual TAG Excalibur Awards celebrates Georgia companies and organizations that demonstrate the best use of technology, typically developed in-house or provided by a third-party, to solve complex issues and processes that impact their operations.